How B9 Beverages aka BIRA Lost ₹80 Crore Due to Name Change A Case Study for CA CS and CMA Students - LectureKart

How B9 Beverages aka BIRA Lost ₹80 Crore Due to Name Change Compliance: A Case Study for CA, CS, and CMA Students

B9 Beverages' (Bira 91) transition to a public company via name change resulted in major compliance hurdles and financial setbacks, reportedly impacting them by ₹80 Cr. This case study explores the complex regulatory process, operational disruptions faced, and vital lessons for CA, CS, and CMA students navigating corporate restructuring.

₹80 Crore Due to Name Change Compliance

B9 Beverages, the company behind the popular Indian craft beer brand Bira 91, changed its name from B9 Beverages Private Limited to B9 Beverages Limited in December 2022 as part of its transition from a private to a public company. While this was a strategic move, it led to significant financial and operational challenges due to the compliance requirements involved in a name change. This article explains the compliance process, the impact on B9 Beverages, and key lessons for finance and compliance professionals.

Compliance Process for Name Change

In India, changing a company’s name, especially when transitioning from a private to a public entity, involves several legal and regulatory steps:

  1. Board Resolution: The company’s board of directors must pass a resolution approving the name change.
  2. Shareholder Approval: An extraordinary general meeting (EGM) is held to obtain shareholders’ approval for the change.
  3. Application to the Registrar of Companies (RoC): The company files an application with the RoC along with the required forms and fees.
  4. Issuance of a New Certificate of Incorporation: If all conditions are met, the RoC issues a new certificate reflecting the new name.
  5. Updating Licenses and Registrations: The company must update all statutory licenses, permits, and business registrations with government authorities.
  6. Public Notification: The company must inform the public, customers, and other stakeholders about the name change.

Impact on B9 Beverages

For B9 Beverages, the name change led to various compliance-related challenges, particularly in the highly regulated alcoholic beverage industry.

  • Regulatory Approvals: The company had to update its manufacturing licenses, excise permits, and label registrations in multiple states. Each state had different rules, making the process complex and time-consuming.
  • Operational Disruptions: Due to delays in updating licenses, the company faced supply chain issues, leading to product shortages in key markets like Delhi, Karnataka, and Haryana.
  • Financial Losses: These disruptions increased costs and contributed to a net loss of ₹445.4 crore in the financial year 2022-23, compared to ₹396 crore in the previous year.

Key Lessons for CA, CS, and CMA Students

The case of B9 Beverages highlights the importance of proper planning and execution in corporate restructuring.

  • Thorough Planning: Companies must anticipate compliance challenges before initiating a name change, especially in regulated industries.
  • Effective Communication: Regular communication with regulatory bodies, suppliers, and customers can help reduce disruptions.
  • Resource Allocation: Adequate financial and human resources should be allocated to manage compliance efficiently.
  • Understanding Regional Regulations: Since regulations vary across states, companies must carefully navigate state-specific requirements.

Conclusion

While a name change might seem like a simple administrative process, it can lead to serious financial and operational issues if not managed well. B9 Beverages’ experience shows that even large companies can face setbacks due to compliance delays. For professionals in accounting, law, and finance, this case serves as a valuable lesson in corporate governance and regulatory compliance.

That’s it for today guys. LectureKart will come up with another interesting case study shortly. So stay tuned.

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